A little forward goes a long way.

Good things happen when we keep moving forward.

At This Way FWD, we believe the journey is just as important as the destination. Whether you’re finding your own direction, discovering something new, or bringing a friend along for the ride, every step counts.

That’s why we’ve created This Way FWD Rewards.

Shop for yourself. Share what you love. Introduce someone to the journey. Earn reward credits toward free This Way FWD gear.

It’s simple. The more you purchase and the more people you introduce to This Way FWD, the faster you move toward your next reward.

HERE’S HOW IT WORKS.

1. TAKE A STEP FORWARD.

Every qualifying This Way FWD shirt you purchase earns you 1 reward credit.

Buying three shirts? That’s three credits.

No complicated math. No unnecessary detours. Just a little something for choosing to move forward with us.

2. BRING SOMEONE ALONG.

Good journeys are even better when they’re shared.

Every This Way FWD shirt comes with a unique QR code printed on the sleeve.

When someone scans your code and makes their first qualifying purchase, they’ll receive 10% off their order.

And you? You’ll earn 1 reward credit for every qualifying shirt they purchase in that first order.

A little encouragement goes a long way. And we think sharing something good deserves a little recognition.

3. KEEP MOVING FORWARD.

Every qualifying shirt you purchase earns credits. Every successful referral earns credits, too.

There’s no need to choose one way to earn.

Shop for yourself. Share with your friends. Introduce someone new to This Way FWD.

Your journey, your pace. Every qualifying purchase gets you one step closer to your next reward.

4. ENJOY THE JOURNEY. EARN A FREE SHIRT.

15 CREDITS. ONE FREE SHIRT.

A LITTLE SOMETHING FOR THE ROAD.

Collect 15 reward credits and you’ve earned yourself a free This Way FWD shirt.

Your credits can come from your own purchases, referrals, or any combination of the two.

And here’s something worth knowing: If you earn more than 15 credits before redeeming, your extra credits carry over toward your next free shirt.

Keep going. You’re closer than you think.

A FEW THINGS TO KNOW ALONG THE WAY.

Referral credits apply only to your friend’s first qualifying order. Their future purchases earn loyalty credits for themselves, not additional referral credits for you.
Each qualifying shirt earns one credit, even when multiple shirts are purchased in a single order.
Cancelled or refunded purchases don’t count toward rewards.
Once you redeem 15 credits for a free shirt, any extra credits carry over toward your next reward.
Reward credits are earned on qualifying shirt purchases, not necessarily every product in our store.

YOUR NEXT STEP STARTS HERE.

There’s no finish line to finding your way forward.

Discover something you love. Wear it proudly. Share it with someone who might love it, too.

And enjoy a little something along the way.

THIS WAY FWD

Find your direction. Keep moving forward.